Sitewise at Subway 2023 North America Multi-Unit Operator Development Conference
Last month, Sitewise Analytics hit the road to meet up with and speak to the multi-unit operators of Subways across North America.
Over the course of three days in sunny Hollywood, Florida, Subway leadership shared their vision for growth with a crowd of over 400 franchisees, vendors, and service providers. At the end of the conference, all the multi-unit franchise operators walked away with confidence in the tools, connections and strategies Subway has pulled together to help them grow their portfolios, select store locations, maximize revenues, and more.
“A Better Way to Grow Your Subway Portfolio” Panel
Sitewise was so honored to be featured as Subway’s market planning software provider during the conference. Our very own Stephane Bowen – Director of Client Services– was even given the opportunity to speak as a panelist at the Day 2 session, “A Better Way to Grow Your Subway Portfolio”.
Stephane appeared alongside Subway’s Vice President of Franchise Sales & Development, Nelson Faerber, and Rohit Marhawa, Managing Partner at Marhawa Group and Subway Development Agent, Regional Manager, and multi-unit owner.
This panel took a closer look at the investment Subway made in Sitewise as their market planning tool for Subway restaurant site selection, sales forecasting, sales impact analysis, and more. Discussions ranged from how Subway is using Sitewise on a broader scale, to real-world case studies, to how individual franchisees can leverage our platform to gain confidence in their store location strategy in their regions across the United States and Canada.
After the main presentation, the panel fielded questions from the audience of multi-unit operators. To us, this was a great opportunity to demonstrate how Sitewise is a user-friendly and platform for Subway and their franchisees, while educating the audience on how our Predictive Analytics team built the modeling system and how to apply the findings of the model.
After the Sitewise @ Subway Panel
Stephane got the chance to mix and mingle with Subway leadership and the franchisees and answer questions one-on-one directly after the panel as well as at the post-event cocktail party. The feedback was phenomenal! Everyone was very excited to get to work using Sitewise to enhance their market planning capabilities across North America.
When asked what his favorite part of the event was, Stephane noted,
“I enjoyed presenting to and engaging with the Subway franchisee audience. Hearing their feedback, great questions, and excitement about Sitewise and our tools was rewarding. Everyone seemed like they really cared about this new investment for Subway, and it was important to them. Also, the beach is great!”
Stephane Bowen | Sitewise Director of Client Services
We can’t wait to see how Subway and their franchisees will use Sitewise in the years to come to build a better Subway with the Eat Fresh Refresh in their traditional, non-traditional, inline and drive-thru formats!
